Consulting Overview & Case Studies

Hartnett Advisory assists organisations to improve results quickly and efficiently. Our clients include large corporations, not -for-profits, entrepreneurial high-growth firms, government departments and the education sector. Our expertise is sales performance through business development, marketing & leadership development.

Below are some examples of the work conducted by Hartnett Advisory and listed according to their industry, scope of engagement and key objectives achieved. This is not an exhaustive list, it is intended only to provide some examples of our capabilities.

Internet Marketing Strategy

Education – Swinburne University Objective: Drive prospective students to engage with Swinburne outside of Open Day and print advertising and build relationships

In 2005 Swinburne University in Melbourne engaged Hartnett Advisory to write a web marketing strategy document for the University. The recommendations included web sites separate to the Swinburne University home site where potential students of all ages could find out what Swinburne was all about. This site allowed these prospective students to hear from senior academics and hear from current and past students.

A second site was recommended that focused on what it was like to be a student at the various Swinburne campuses and to get a feel for what amenities were close by and what was on offer at the various locations.

In late 2006 Hartnett Advisory was re-engaged to project manage the content strategy with the web site developers Volume New Media (www.volume.net.au)

The two new web sites are www.startswinburne.edu.au and www.experienceswinburne.edu.au

“Thanks you so much for your support, your enthusiasm and your can do attitude. We really enjoy working with you”

Swinburne University Corporate Marketing